Running a successful healthcare business is a dream for many. Whether you are a chiropractor, nutritionist, counsellor, acupuncturist or herbalist, the challenges you may face in business may be very similar.
A practitioner’s ultimate goal is to help people achieve their target of better health. This often involves many hours of preparation, consulting, and follow up. On top of this, there is the task of finding the clients in the first place through advertising and marketing.
In this busy digital world, a quality website or influential presence on social media is key to building business and creating a sustainable influx of clients. It is common for practitioners to hold on to their brand and services and aim to run every single part of their business, whether it is a new or existing business.
If you currently run a healthcare business, have a think about how many hours a week you actually spend with your clients versus promoting yourself and services. You may be surprised to find that a large proportion of your time is not actually spent in clinic.
So, here are a few reasons why you should hire a ghostwriter to contribute to your marketing and advertising:
1.First and foremost, it will free up your time to do what you do – consult and help people. I can guarantee that when you began your journey into studying to be a health professional that you envisioned yourself working in clinic several days a week with back to back clients. The reality now may be very different and you may find other things take up your time. It doesn’t have to be that way.
A ghostwriter essentially takes no credit for material that is produced and all material is published under your name or brand. Instead of spending time writing a blog post, you may find yourself networking at breakfast meetings, seeing clients, giving presentations, taking part in CPD events or even embarking on further study.
2.You can build your brand awareness quicker. Quite often time consuming tasks such as researching and writing lead magnets or eBooks, composing blog posts, website text or social media posts gets pushed to the side. It may be you have good intentions of tackling these tasks and you may even have a schedule to get through, but you may find that your time gets reassigned to dealing with urgent or emergency clients, taking care of your sick child or you may find yourself overwhelmed with all the other day to day tasks that need completing and unable to concentrate on writing.
If you hire a ghostwriter to take on parts of your marketing and advertising you will find that you don’t have to push tasks to the side and they actually get done! So, no matter what life has thrown your way this week, at least some items on your lengthy business ‘to-do’ list have been completed and can be scheduled – allowing you to build your business faster.
3.Helps you to deliver your message in your way. A common misconception of ghostwriting is that the work ‘will not be your own’. You may feel that you can only publish something that has been formulated in your brain and composed by your fingers on the keyboard. Yes, a ghostwriter is the one typing your material but don’t forget you are the one who sets the task, the topic and at each and every step of the way you ensure that your message is delivered in your way.
An experienced ghostwriter is able to create engaging and informative material that is aligned to your beliefs and is in your tone of voice, be that authoritative, light-hearted or compassionate.
You may have a long list of ideas that you want to implement to get your message out there; your ghostwriter can help you to do this. Remember – you have the final say on all material.
4.Ensures you publish professional material that gets noticed. You want your business or brand to get noticed right? You will also want to ensure that any material that is sent out into the public domain is accurate and has a professional feel to it.
It may be tempting to look at the many freelance writing sites such as Freelancer, Upwork and Fiverr and get writers to bid for your projects. Typically there can be a low fee for this type of writing project and you may feel that you can get a lot for your money.
Take a step back and think about what you would get by hiring a quality, experienced ghostwriter instead. A ghostwriter with a health qualification, or background in health, may bring so much more value to your material. For a starter, they may be experienced as a practitioner and have a feel for what issues readers are looking to resolve, they may have a deeper understanding of physiological processes that you wish to discuss in your material, they may also be experienced at looking into new research, ensuring you stay on top of trending topics.
5.Assists with expanding on your ideas and strategy. An experienced ghostwriter may have worked for several businesses, practitioners or organisations in the past and may have a good sense of specific topics that draw the readers attention.
They may also be able to expand upon your own ideas and bring new suggestions to the table. With the right ghostwriter you may go from only having your thoughts on your blog topics, lead magnets and marketing and social media strategy to having another person make valuable suggestions. They essentially become your content assistant. They always say two heads are better than one. You can use this to your advantage, even though they may be freelance, they can still be part of the team.
Hiring a ghostwriter to help with your business may feel a little daunting; you may even feel like you may lose control of your vision. This is not the case.
Some businesses choose to use the credentials of the writer in order to enhance the professionalism of the piece. I have written extensively under my name and also as a ghost writer. With, or without, credentials on published material it is important to find the right ghostwriter who has the ability to fully understand your business, whether it is a product or service.
If you would like to know more about my health and wellbeing content writing services then get in touch.
Kelly
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Kelly Rose Nutrition Consultancy 